Pandemonuim on campus following the release of new Jonas Brothers music
In the early hours of Thursday, February 28, 2019, The Jonas Brothers announced they would be reuniting and releasing their new single “Sucker” at midnight that night. By that night, the College of Charleston campus was in pandemonium.
Texts were flying all the way from King Street to Market, and everyone had a lot to say.
“I just - it’s been 12 years since the musical pinnacle of ‘Year 3000’ came out, and I’ve been sobbing all day. Even the slightest thing provokes it now. Anytime anyone says the word ‘music,’ I just start crying. It’s really inconvenient since I’m a music major, but I- I just can’t believe they’re back,” senior Hadley James-Barkley, Jr., told me, tears streaming down her face.
A freshman male who wished to remain anonymous also had something to say about the announcement.
“Everyone’s been going crazy. I didn’t know what was going on until my friend Sam told me that the Jonas Brothers released new music. I don’t really keep up with music stuff outside of Lil Pump, so I don’t really get how everyone’s acting. It’s kind of scary, actually. I saw a girl throw an iced coffee across our classroom in the middle of a lecture when she saw the news. I don’t even think it was hers. My mom never told me this was what college would be like,” he said.
When I went out into the field to see firsthand the chaos the announcement had caused, I was met with quite the sight. Hoards of students were crowded around phones to watch the instagram updates the band had posted. The large numbers of students stopped in the halls and street cause traffic delays and alternate routes to be posted by Campus Public Safety.
One group of students decided to blitz the Beatty Center with posters of the band and its individual members. Images of Kevin, Joe, and Nick Jonas covered the windows and stock market updates that scroll along the walls.
“Stocks and bonds are old news. Currency nationwide is being traded for Jonas Brothers merch and CDs,” one of the students, junior Kylie Hanna, offered for comment.
I was invited to several release parties to watch the new music video for “Sucker,” but, with everything going on throughout the campus, I decided to hunker down in my dorm to watch the premiere.
And what a premiere it was.
I was dazzled by gorgeous costumes, scenery to rival Versailles, and the featuring of the wife/partner of each Jonas brother - Danielle Deleasa Jonas, Sophie Turner, and Priyanka Chopra Jonas. Their presence in the music video changed it from the already intense return of rock ‘n’ roll royalty to a revolutionary release, subverting the “love song for everyone” to a love song for their partners specifically.
CofC and Rival alum Megan Dunn took to Twitter to give her reaction, tweeting “Although I’ve always understood the Jonas Brothers obsession, I was never fully on the bandwagon in their prime. WELL KIDS, I’M HERE TO SAY I GET IT NOW AFTER THEIR NEW MUSIC VIDEO.” She also attached a video of her reacting to their new look.
As of writing this article 13 hours and fifty-two minutes into the New Year of Jonas, the music video has already racked up 6,850,081 views. The Jonas Brothers also revealed on the Elvis Duran Show Friday morning that they have 30 to 40 songs already recorded and waiting to be released.
The Jonas Brothers will also be taking over James Corden’s “Late Late Show” for the week of March 3-9, which has only increased the hype across the campus and country.
The College has advised that students remain inside as much as possible for the next week until the Jonas Brothers’ Late Late Show takeover and the release activities calm down for their own safety. In the meantime, the Office of Student Life will be sponsoring “Safe Sucker” events throughout the week for those who wish to engage with the return of royalty to the music scene in a safe setting.
Article by Managing Editor Emma Grabowski, @emwhitney